In addition to traditional advertising in the newspaper, on the local radio or TV station, or in your town’s penny-savers or bi-monthly papers, you may need to consider buying some ad space on the Internet. After all, that’s where your website lives, so why not advertise online with your website only a click away? Talk about convenient.
As we all know, Google is an absolute powerhouse of a company. Every day tens of millions of people use google to find solutions for what they are looking for. When people are in need of a service of product, most likely they will be using Google.
Google Ads is an affordable form of advertising that allows you to target qualified, potential customers with your products or services. It provides your company, business, or service with an unparalleled potential customer base that is actively looking for your content, products, and services. It reaches every demographic from teens to seniors and every age in between. Your advertising can be coded to target specific zip codes or counties and states, or it can be broadcast across the nation, depending on where your customers may come from. If updated and managed correctly, Google Ads can deliver strong ROI, helping you grow your company’s leads and sales. It provides a cost-effective way for businesses of all types and sizes and in all geographic areas to reach an unlimited targeted audience.
Google prioritizes ads based on keyword and geographic relevance. So, when a user goes online to do a search, they normally type in words or names of items or services they’re looking for, either near their home or across the country. Google then searches for relevant keywords and BOOM! Your company should come up…if your advertising is kept up to date and your search protocols are correctly put into place and constantly monitored.
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